WeChat Mini Apps, also known as WeChat Mini Programs, are small applications that can be accessed within the WeChat app without needing a separate download or installation. Service Accounts have more advanced features than Subscription Accounts, including integrating with external websites, offering customer support through WeChat, and processing payments directly within the app. On the other hand, Service Accounts are designed for businesses that want to provide customer service and e-commerce functions through WeChat. Subscription Accounts can send up to one daily message to their followers, which are delivered to the “Subscriptions” folder in the user’s WeChat app. Subscription Accounts are designed for businesses that want to regularly send content updates to their followers, similar to a newsletter. You can check the official website to start the registration process. There are three types of WeChat Official Accounts: Subscription Accounts, Service Accounts and WeChat Mini Apps. They also have access to more advanced tools such as customer service, marketing campaigns, e-commerce and analytics. For instance, WeChat Official Accounts can use WeChat Pay, a feature which allows customers to pay with their phones instead of using cash or a credit card. WeChat Official Accounts are different from regular WeChat accounts in that they are verified by WeChat and have access to more features. It enables businesses, organizations, and individuals to create their page on WeChat, similar to a Facebook page but operating more like a WeChat-hosted website for Chinese audiences. WeChat Official Account is an account offered by WeChat, a popular messaging app in China. In today’s article, we will guide you step by step on how to register an official WeChat account for your business. Read more from our earlier article What’s WeChat All About in 2022 WeChat has become an integral part of daily life in China, with many people relying on it for communication, social networking, and business transactions? ![]() The Chinese multi-functional social media platform WeChat had nearly 1.31 billion monthly active users as of the end of September 2022, according to Statista.
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